By The Drum

Now, more than ever, brands need to understand what moves their customers – and traditional market research simply lacks the dynamism to keep up with a world perpetually in flux.

In this webinar taking place on 5 June at 14:00 BST/ 9:00 EST, Meltwater and The Drum dive into the state of social listening and audience research, showcasing how client Agatha Christie uses media intelligence to craft a content marketing strategy that captivates. There will also be a live Q&A straight after the webinar so that you have a chance to ask our speakers questions about the topic.

Join us Read full story ›

Source: The Drum