By Audrey Kemp

Informed by the House’s recent hearing on UFOs, MoonPie launched out-of-this-world, out-of-home work to expand its consumer base to the cosmic unknown.

MoonPie, the cookie famously enjoyed with RC Cola, has officially declared its intent to capture the elusive extraterrestrial market in a bold campaign that literally reaches for the stars.

The otherworldy effort makes MoonPie the first brand to pioneer advertising for aliens. The initiative was sparked by a congressional hearing held on July 26, 2023, during which, several experts testified under oath and confirmed the existence of unidentified anomalous phenomena, or UAPs, on Earth.

MoonPie, alongside its creative agency of record, Read full story ›

Source: The Drum