Safeway is set to make a comeback as its parent company, Morrisons, looks to increase its foothold in the convenience market.
The branding of the former grocer, which disappeared in November 2005 after being snapped up by Morrisons, will not feature on supermarket doors but will instead lend its name to a range of products its owner will sell on to wholesalers.
Starting from next year Safeway branding will feature on hundreds of fresh food products, which it makes and supplies wholesale. However, Morrisons has yet to confirm whether it will be handling relations with independent stores directly Read full story ›
Source: The Drum
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