Soft drink brand Mountain Dew is still looking to tap into internet culture after its Super Bowl slot PuppyMonkeyBaby arguably scarred a generation of children (and also gained mass exposure and brand retention).
It has followed up these efforts with a series of dancing animals in a perverse twist on the Lion King’s circle of life climaxing with a smug twerking cat.
Video of Mtn Dew Kickstart: Freak Chain
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The ad from BBDO New York maintains the same tone as its previous entries and will likely strike a chord with its target audience.
The PepsiCo brand Read full story ›
Source: The Drum
Industry News