By The Drum
Winning The Drum Awards for Experiential Healthcare and Pharma Gold is AREA 23, an IPG Health Company and Siemens Healthineers with ‘Magnetic Stories.’ Here is the award-winning case study.
Magnetic Stories is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients.
Cancer is the leading cause of deaths for children and teenagers in Portugal, with more than 400 new cases every year (in a country with 11 million people). The survival rate in the country is around 85%, but the consequences of treatment are responsible for a lower quality of life for two-thirds of survivors.
Source: The Drum