By Laurie Fullerton

An analysis covering 22 digital marketing agencies has pegged MRM//McCann as a leader in Gartner Inc.’s annual “Magic Quadrant for Global Digital Marketing Agencies” report. The advisory company compiled its 2017 analysis based on an evaluation of 15 criteria that includes both vision and execution.

Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills.

Further, those agencies who invest in creative talent and marketing technology and also invest their own research and development dollars to set Read full story ›

Source: The Drum