Marks & Spencer (M&S) has unveiled its first work from newly-appointed indie agency ODD with the launch of a style-led campaign designed to take its womenswear offering in an “optimistic new direction”.
Running across digital, social, OOH and print, the brand’s Autumn womenswear push features long-running ambassador Hollly Willoughby as well as some new faces, including Line of Duty star Vicky McClure, influencer Clemmie Hooper and model Ariish Wol.
The campaign showcases what M&S has described as “key shapes for the new season” including an oversized aviator jacket and printed midi dress; alongside “hard-working basics” like denim and layering. Read full story ›
Source: The Drum
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