In anticipation of its 2016 Europe Music Awards, MTV has amped up the experience for the live show’s audience. From virtual reality to Messenger bots to social celebrity correspondents, fans will get more access to the show than ever before.
By creating a Facebook Messenger companion bot, MTV will be the first ever awards show to use said interactive experience.
“At first we started thinking about simplifying fan interactions with us on Facebook. Being able to answer instantly when the show airs is a no-brainer and the brand has to offer that type of utility to fans within platforms they are on,” Read full story ›
Source: The Drum
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