Mulberry’s transformation into an omni-channel retailer is beginning to gain speed after it credited a revamped site and an increase in mobile sales for lifting revenue and improving profit margin in the first half of its fiscal year.
The British handbag brand said that it has made investments in digital marketing, updated its website and used an increased amount of stories, film and stronger visual aesthetics, to communicate its brand heritage and connect with customers.
Mulberry said that a collaboration with Georgia May Jagger also enabled the brand to increase its social media followers which in turn led to a rise Read full story ›
Source: The Drum
Industry News