By Sophie Cork

In the final installment of our miniseries of marketing execs’ ad diaries, we dispatched Boutique’s Sophie Cork to pay unreasonable attention to the ads she saw in a say. Strap in.

I’ve been working in marketing for nearly a decade, most of that time in media planning and buying. I often wonder how my views on advertising are skewed by what I know. I see ‘behind the scenes’ every day. I know how and why ads are shown, where, and to whom. I think about the decisions that go into ads I see and enjoy imagining the campaign strategy, or guessing Read full story ›

Source: The Drum