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My ad diary: How many messages get through our ‘personal paywalls’?

on Nov 28, 2023 | 0 comments

By Ryan Brown

In a special miniseries, we’ve tasked 5 ad execs to a day of counting, recording, and thinking about the ads they’re exposed to. This week, 160over90’s Ryan Brown ponders on what gets through our filters.

For one full day, I noted every ad-like marketing message I was exposed to. On the day in question, I commuted into the Philadelphia office of 160over90, we hosted clients for a work session, and we all went out to dinner before I hailed a ride home… where I managed to watch an episode of premium TV before bed.

“Do I experience many ads in Read full story ›

Source: The Drum