When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when he followed the advice to anglicize his name, all that changed…
My name isn’t Gate Lambert. It’s Gaëtan Uytterhaegen.
I started pretending Gate Lambert was my name 15 years ago because when I finished ad school, I emailed my portfolio to dozens of creative directors, asking if I could meet them for a chat, get some feedback, possibly beg for a placement, etc. – a ‘crit’, as it is sometimes still called. But I wasn’t getting any replies.
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Source: The Drum
Industry News
