By Shawn Lim

Indian fashion e-commerce platform Myntra has launched a campaign to highlight its positioning as fashion experts in India.

According to the Flipkart-owned platform, the campaign called “#BeUnskippable” and created by McCann Worldgroup, is intended to encourage its users to be decisive with their fashion choices because the industry is fast-moving.

Myntra hopes the campaign will showcase how the brand is helping people with their dress style as their style expert. Targeted at both genders, the campaign wants fashion lovers to flock to Myntra for tips and styles.

“This is an important campaign for Myntra from a brand perspective as it implies a Read full story ›

Source: The Drum