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Native advertising comes to VR with new Discovery and Toyota partnership

on Feb 2, 2016 | 0 comments

By Adam Flomenbaum

Discovery and Toyota last week announced a new partnership that will result in “Let’s Go Places: Austin,” a 10-episode virtual reality series that will take viewers around Austin, Texas.

The series marks the first time that Toyota has invested in VR content; for Discovery, it’s a big win for the network’s recently launched Discovery VR.

“Let’s Go Places: Austin” stars Brian Brushwood and Justin Robert Young and takes viewers barefoot waterskiing on Lake Austin and on visits to the Natural Bridge Caverns.

And how do viewers get there? In a Toyota Rav4 Hybrid, of course.

“Toyota is incredibly excited to partner with Discovery to Read full story ›

Source: The Drum