By Owen Sagness

Native advertising was a hot topic last year and is already causing quite a stir again in 2014. But in truth it’s a bit of a buzzword – if we take ‘native’ as meaning anything that takes on a publication’s persona, almost morphing into existing editorial, then the concept has been around for years. Advertorial content has caused controversy since its inception in 1946.

So what’s changed? The way I see it, the whole concept of native ads can be attributed to the same digital revolution that’s happening to the rest of the industry as we speak. As technology and Read full story ›

Source: The Drum