By Jason Megson

As leaders from The Drum Network ponder the future of agencyland, Freeman’s Jason Megson makes a case for live events and a secret weapon in the fight for company culture.

As we stand on the edge of 2024, the resounding echoes of the ‘back to office’ movement reverberate through corporate corridors and newspaper headlines. This shift isn’t merely about the physical return to the workspace; it’s a profound exploration of corporate culture and its far-reaching implications. In an era where internal dynamics significantly shape business performance, marketers are realizing the pivotal role that the company behind the brand has in creating Read full story ›

Source: The Drum