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NBA's Pam El: ‘Being a mascot is what led me to be CMO, I knew it needed to happen'

on Jul 27, 2018 | 0 comments

By Bennett Bennett

Pam El, the chief marketer for the NBA, delivered a keynote about finding your passion at a leadership seminar hosted by women’s trade organization She Runs It earlier this week.

“Getting this job was a dream come true,” she said after playing a montage of NBA highlights, “but it didn’t just happen. It was a plan that I had for a really long time. We’re gonna talk about the thing that helped me get where I am and that’s passion.”

She asked the audience members, a majority of them younger women of color in junior to mid-level roles about Read full story ›

Source: The Drum