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Netflix eyes brand investment with AB InBev and Samsung product placements

on Mar 1, 2015 | 0 comments

By Seb Joseph

Netflix may not be running ads yet but it is open to brand investment, confirming for the first time product placement deals with AB InBev and Samsung.

The popular streaming service has been steadfast in not exposing users to ads in fear of their impact on the viewing experience. However, that unease hasn’t stopped Netflix from looking at other ways to get brands in front of subscribers.

AB InBev and Samsung have inked deals with the company, according to AdAge, that will see their products appear in some of its most watched shows. It is a practice long thought to Read full story ›

Source: The Drum