By Henner Herwig Jürgens

Henner Herwig Jürgens is Co-Founder and Managing Director at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

To get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component. Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve.