By Thomas Hobbs

The business app allows brands to find, and narrow down, any negative comments posted about them on Twitter. It will then assign a brand advocate – a member of the public who likes the brand – to offer tips and deal directly with the complaint.

To ensure things remain cordial, a call centre agent monitors the exchange and has the power to intervene at any time.

“We believe this can save British brands millions by allowing them to slash a lot of unnecessary customer service costs,” says Conversocial founder Joshua March, who claims the service is a ‘world first.’

“The rising trust economy Read full story ›

Source: Marketing Week