In response to Arts Council England identifying an increased need for collaborative PR and marketing between arts organisations, communications design agency Spring has launched an innovative new digital tool to transform the way they work together.
The Cultural Calendar has been created as part of the Look Sideways – East project, which is commissioned by the Arts Council and New Anglia LEP to promote and develop culture in the East. The tool aims to reduce the negative effects of competition between organisations and enable the delivery of more effective planning and campaigns.
James Gorry, project manager of Look Sideways – Read full story ›
Source: The Drum
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