In the latest of a series of predictions on the year ahead, Frazer Gibney, chief executive, FCB Inferno, offers up his thoughts on what 2016 will bring and outlines his new year’s resolution for the agency.
As advertisers we must never take for granted our role in the lives of consumers. Much has already been written about our responsibility to earn, not demand, their attention with relevant and engaging communications. Less has been written about the important role we can play as drivers of real positive change in society.
For me, 2016 will, or at least should, be the year Read full story ›
Source: The Drum
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