The New York Knicks have hired Brooklyn-based agency Translation to bolster the team’s brand positioning and connection to its fanbase, which is in the midst of witnessing its team’s losing streak.
Translation, which is owned by the veteran music exec Steve Stoute, plans to develop campaigns and brand programs for the team, inspired by its history, alumni, fanbase and home of Madison Square Garden.
Meanwhile, Stoute himself has signed as a special adviser to the Knicks’ executive team.
“We are going to bring new, creative ideas and produce content that encapsulates Madison Square Garden and the Knicks, building upon Read full story ›
Source: The Drum
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