Native advertising will be the only form of advertising used in the New York Times’ new NYT Now app, which launches next week.
CEO and president of the New York Times Company and former director-general of the BBC Mark Thompson unveiled the app at the Financial Times Digital Media Conference in London, and said it is the first of a new series of products to come. A new paid premium product and a cooking app will both launch in the coming months.
At $8 for four weeks’ access, the app costs around half of the lowest digital subscription the New York Times Read full story ›
Source: The Drum
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