By Seb Joseph

Homepage takeovers may be viewed as the bluntest of ads in an era of sharper advertising but News UK thinks it’s here to stay (for now) and is working on a more premium version to complement the Times revamped site.

It’s a spirited approach to trying to make a format that is often used as a public shaming board for intrusive ads work, given its propensity to generate swathes of revenue. And with the focus on rich content at the Times greater now it is no longer chasing breaking news, the publisher knows it can’t afford to push lucrative readers away Read full story ›

Source: The Drum