By Sarah Vizard

Nike’s ecommerce revenue was up 46% in its first quarter, with the firm crediting strong conversion and increased traffic, particularly on mobile. Nike’s CEO Mark Parker, speaking on a call yesterday (24 September), said the secret to the brand’s success is the creation of a digital ecosystem that engages with consumers as well as selling to them.

“Our digital ecosystem delivers a connected growing community, personal real-time engagement and easier access to they product they love head to toe. We stand alone because we connect all three to give the most holistic premium experience to the consumer. And when we serve Read full story ›

Source: Marketing Week