By Ed Cheong

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year (CNY) campaigns from over the years, as we celebrate the best work from the festive period and hear their views on what is best in class.

It’s that time of the year again for red and gold, packets of money and eating. Lots of eating. Unfortunately, it also seems like a tradition for brands to create awful CNY commercials filled with dated tropes. Cue inquisitive aunties and ungrateful kids living abroad.

Just stop it already.

Perhaps we can learn from the recent Christmas spot by Read full story ›

Source: The Drum