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nina bibby 02 column – vision 100 – use for 3/12

on Nov 30, 2015 | 0 comments

By Russell Parsons

It’s no secret that we’re a smartphone nation, hooked on our phones like never before. Half of all 18-24 year-olds check their phone within five minutes of waking up, according to Ofcom; whilst on average, smartphone users check their phones 150 times a day.

Operating on the front line of mobile technology, I can see first hand the huge marketing opportunities available. Clearly it’s never been easier for us to keep our collective finger on the pulse. Phones and tablets have become much more than a utility that help us to keep up with family and friends. They’ve become the Read full story ›

Source: Marketing Week