As is a continuing trend with sports sponsorship activations Nissan is placing fans at the centre of its Rio Olympic campaign with two new films showing supporters from across the UK training alongside Team GB athletes with the help of Facebook Live.
Nissan ambassadors and Team GB athletes Max Whitlock (Gymnastics), Kat Copeland (Rowing) and ParalympicsGB gold medallist Richard Whitehead (Athletics) star in the films as they train live with members of the public.
The films document the ‘Be the Heartbeat of Britain’ live training sessions, which took place on Facebook Live on 10 February as part of Nissan’s official Read full story ›
Source: The Drum
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