By Audrey Kemp

The Kimberly-Clark brand will make a bold statement at one of advertising’s biggest nights, using humor and star power to spark conversation about a topic many women still struggle to discuss.

For the first time since 2010, Poise is back at the Oscars – this time with Katherine Heigl leading the charge.

The brand’s new 30-second spot, ‘Whisper,’ airing during the March 10 telecast, takes a comedic approach to challenge the stigma around bladder leaks, which affect one in two women and often worsen with menopause.

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Source: The Drum