Northern & Shell are investing in the development of their CRM systems in a bid to secure the publisher’s data as digital trading techniques form a more substantial part of the business, according to head of programmatic Ben Hancock.
Speaking to The Drum about the company’s evolving digital strategy and increased use of automated trading, Hancock said that a steady rise of the method within the publisher’s advertising strategy had placed more urgency on protection of data to ensure it can be fully monetised and avoid third-party access to it.
“At the minute we’re making a really big investment in digital and Read full story ›
Source: The Drum
Industry News