By The Drum

Northrop Grumman and Dentsu Creative has won the B2B category at The Drum Awards for Social Media. Here is the award-winning case study.

Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mantra: “Defining Possible.”

OBJECTIVES Research showed that there was a barrier: perception. To many, the bureaucratic “black box” that is Aerospace and Defense (A&D) could never be innovative. The truth is, some of the most innovative technologies were sparked in the A&D industry. Our goal: increase positive perception of Northrop Grumman, despite the stereotypes we faced.

Enter: Overheard at Northrop Grumman, Read full story ›

Source: The Drum