Those were the days. Tap into the past in the right way, says Ben Fathers at Together, and you’ll land yourself brand gold.

When it comes to branding, nostalgia sells. A carefully crafted comfort blanket of belonging, it’s a tactic that’s all about shared experience, familiarity, and the power to make people feel good. And let’s face it, who doesn’t need that right now?

So, what makes nostalgia the magic ingredient – and what can it do for your clients’ brands?

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Source: The Drum