By Gillian West

Notonthehighstreet.com has challenged the nation to #ShowTheLove in its Valentine’s Day marketing campaign.

Running from this week spanning TV, press and digital, the WCRS-led campaign is intended to encourage the nation to be more romantic in an age where public displays of affection are frowned upon and technology is everywhere.

The TV ad tells the story of a couple’s romance through a mixtape and heroes one of notonthehighstreet.com’s products – the personalised mixtape print.

Ben Carter, marketing director of notonthehightstreet.com, commented that as the online marketplace is “fast establishing itself as the destination for thoughtful gifting” it wanted to “encourage consumers to put Read full story ›

Source: The Drum