By Shawn Lim

Kellogg’s Nutri-Grain has launched a brand campaign in Australia to promote its brand message of ‘unstoppable’ in a larger than life way.

The campaign, created by Wunderman Thompson, builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’.

It features eight-time world BMX champion and two-time Olympian Caroline Buchanan alongside Rhys Kember, an Australian Pro freestyler BMX rider, telling their stories on how they overcame adversity.

For example, Buchanan’s BMX career began in 2003 when the then 13-year-old’s family home was destroyed by the bushfires only leaving her with a bike and a handful of trophies.

Undeterred, the BMX rider trained hard and earned Read full story ›

Source: The Drum