BBC World Service has chosen Oban Digital to run its international digital performance account as it looks to drive audience engagement in key markets around the world.
The account was awarded after a competitive pitch and will see the Brighton/NY-based agency help grow the BBC World Service’s global weekly audience of 210 million across radio, TV and digital.
The digital marketing and SEO specialist agency will be responsible for developing the international search and content promotion strategy to increase audience engagement with the service in selected key markets.
A key focus of the account will be to promote the BBC brand and attract Read full story ›
Source: The Drum
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