By Tim Sharp

The year is 2020. A world in chaos, yet optimistic about the future. Somewhere, paths to the presidency are paved by an “effective meme strategy.”

Unfortunately, this is not the opener to a rebooted House of Cards or season fifteen of The Crown. Exhibit A? An unusual volley of Michael Bloomberg-sponsored Instagram posts flooding timelines over the weekend; the latest front in a “wildly expensive” presidential advertising campaign. How I wish I was making this up.