OMD has appointed Joanna Lawrence to the role of chief content officer across EMEA, a newly created role to lead the content division as part of the agency’s restructure.
She will run the newly formed content and experiences unit, which brings together OMD’s entire content and experiences offering across the region, such as ‘Fast Content’ seen in the McDonald’s Player Escorts campaign to sponsorship and activation in the Pepsi campaign.
The restructure aims to bolster its content offering for clients by ensuring content and experiences are fully integrated and aligned in the service. Lawrence becomes the first person Read full story ›
Source: The Drum
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