By Seb Joseph

Omnicom is introducing a brand safety drive that could calm those advertisers worried their ads are at risk of being misplaced against inappropriate content on YouTube.

The holding group will sift through hundreds of thousands of YouTube videos daily to ensure they are safe for its advertisers to appear against, reports Advertising Age. Omnicom will employ a mix of machines and people to conduct the checks and consequently score the posts for brand safety before adding the appropriate ones to a whitelist.

“Scores will be determined by utilizing AI and will be built upon public and non-public meta data that Read full story ›

Source: The Drum