By Doug Zanger

Watching advertising industry legends on stage together can be overwhelming — where sometimes an overblown sense of self can take the best of intentions into a sea of disappointment. The polar opposite of that would be Susan Credle, global chief creative officer at FCB Global and Jeff Goodby, co-chairman and partner at Goodby Silverstein & Partners — who both spent time together on stage at the 3% Conference discussing legends like Mary Wells, Diane Rothschild, Hal Riney and Phil Dusenberry. The tone was respectful and filled with anecdotes that, like Credle and Goodby, were honest and real.

Credle, Read full story ›

Source: The Drum