By Amy Houston

During a recent roundtable discussion with leaders from The Drum Network, top execs from the likes of M&C Saatchi, RocketMill and The Croud Group spilled their favorite spots from recent years.

From Uncommon’s award-winning work for British Airways to McDonald’s ‘Raise Your Arches’ campaign that had an entire nation lifting their brows and grabbing a maccies, 2023 has been a good year for creativity and pushing advertising’s boundaries.

But what made these campaigns stand head and shoulder above the rest? And what does it say about the direction the industry is heading in? Here, our experts weigh in.

McDonald’s ‘Raise Your Arches’ by Read full story ›

Source: The Drum