In a rejection of the ‘360 degree’ marketing agency model, RedPill has achieved 40 per cent year-on-year growth since its inception by focusing exclusively on the production and distribution of social video…
“When we started out, 30 hours of video were being uploaded to YouTube every minute,” says Liam Corrigan, creative director of RedPill, as he explains why, when he co-founded the agency in 2009, the strategy was to focus exclusively on social video.
“Today, it’s more than 300 hours per minute and growing. We always wanted to be a new breed of agency, taking a human approach to creating and seeding Read full story ›
Source: The Drum
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