As concerns about AI content misuse abound, Google is opening up access to its AI text watermarking technology. It will be a welcome change for advertisers and publishers, who stand to benefit from improved transparency.
In an effort to address growing concerns about the authenticity and proliferation of AI-generated content, Google on Wednesday announced that it will make its tech for watermarking AI-created text available to all developers.
For advertisers and publishers – whose lifeblood in many ways depends on consumer trust – the change could prove particularly valuable.
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Source: The Drum
Industry News
