Business software maker Oracle has signed an agreement to buy online data management firm BlueKai, the company confirmed on Monday.
The move followed reports on Business Insider at the weekend that a deal between the companies was expected, and estimated its worth at around $400m. The figures involved in the agreement have not been disclosed by Oracle. In a statement on the company’s website, Oracle said an agreement had been signed in principle but was subject to regulatory approval.
The acquisition marks further intent from Oracle to carve its name in the marketing and advertising tech space following the acquisition of web-based Read full story ›
Source: The Drum
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