More than three quarters (79 per cent) of UK adults think online gambling is badly marketed, with advertisers not targeting the right audience, according to research from IgnitionOne.
The ‘Betting on Digital’ report, a joint effort between IgnitionOne and polling firm ComRes, surveyed 2,000 UK adults, 604 of which are active or previous online gamblers.
It revealed that two thirds of respondents are concerned about the amount of advertising for online gambling companies, while only one in five believe advertising for these companies targets the right audience.
Eleven marketers were interviewed as part of the survey, and many of their Read full story ›
Source: The Drum
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