Slowing sales growth on home ground coupled with strong demand overseas for British goods is prompting many brands to turn their attention beyond the UK in a bid to secure future revenues and profits – and with that new focus, the spotlight shines on online.
With consumers worldwide purchasing at the touch of their keyboards and mobiles, shopping is more global than ever before. Add to this the pent-up demand for British goods – UK e-commerce exports are predicted to surge to £45bn by 2020, up from the current market value of £13bn, according to a study by OC&C Strategy Consultants Read full story ›
Source: The Drum
Industry News