Premier Foods has launched a TV ad, featuring Jenni Falconer, to promote two new Oxo cube flavours to be released exclusively in Scotland.
Falconer will showcase the chicken broth and ham flavours in two 30-second ads, giving Scottish mums a range of easy-to-make recipes on STV.
Premier Foods’ partnership with STV was created and negotiated by media agency Carat.
The campaign will feature on STV’s video-on-demand channels, and will include a takeover of the broadcaster’s home page.
Helen Touchais, category marketing director of flavourings and seasonings at Premier Foods, said: “Due to the popularity of soup within the Scottish market, we are really excited Read full story ›
Source: The Drum
Industry News