By John Glenday

Paddy power are continuing to make hay from the recent sacking of Manchester United manager David Moyes, this time by taking over a giant media wall in Liverpool city centre proclaiming ‘Agent Motes, Mission: Accomplished’.

The sarcastic advertisement was purposefully conceived to resonate with Scouser’s familiar with a famous 1998 banner hung over Anfield, which had a dig at the clubs then chairman peter Johnson who switched sides to arch-rivals Everton.

Now with history having come full circle Paddy Power are keen to follow up their recent social media success by tapping into that vein of history.

A Paddy Power spokesperson said: Read full story ›

Source: The Drum