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Payday loan firms forced to advertise on at least one price comparison website in latest crackdown

on May 26, 2017 | 0 comments

By John Glenday

Payday loan firms are facing a fresh clampdown with the stipulation of new regulations mandating that all businesses operating in the sector must advertise on a minimum of one price comparison website.

Authored by the Competitions and Markets Authority the new rules include a requirement for all lenders to include a ‘prominent’ link to a price comparison platform in order to allow customers to more readily compare terms on their loans with other providers.

The CMA believes that such a requirement will also provide borrowers with a clearer understanding of fees and charges to hammer home the true cost of Read full story ›

Source: The Drum