After a six-week review, Penguin Random House has overhauled its marketing and PR departments to create a single brand team that will be overseen by Rebecca Sinclair in the newly created role of chief brand officer.
As part of the overhaul, the publishing giant said it made nine redundancies. It did not return our request for clarification on the roles it has cut. However, it does plan to invest heavily in its digital marketing capabilities in a bid to handle a greater portion of its strategy in-house. It is currently recruiting for several new specialist roles including in analytics, programmatic media Read full story ›
Source: The Drum
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